Brand Guidelines

1. Logo Usage

The authorized logo versions are Stacked Logo White, Stacked Logo Black, Horizontal Logo White, Horizontal Logo Black, Horizontal Logo Color, Winner Laurels White, Winner Laurels Black, Winner Laurels Grey, and Winner Laurels Color.
Always leave clear space equal to the height of the letter “A” around the logo.
You can download all variants in the following Logos & Visuals section.

2. Color Palette

3. Typography

Headings: Playfair Display, serif; weight 700; size 2rem.
Body text: system-ui, sans-serif; weight 400; size 1rem; line-height 1.5.

Avoid any other typefaces; respect the specified spacing and line-heights.

4. Tone & Language

The brand voice is professional yet warm, precise and factual, and committed to excellence.

Example headline: “Celebrating Europe’s Hospitality Excellence 2025”
Example sentence: “Join the industry’s top professionals for an unforgettable evening of recognition and networking.”